Channel Management · OTA Visibility · Direct Bookings

Your channel manager,
or ours.

Need a channel manager? CloudReef gives you one. Already have one, Cloudbeds, Beds24, SiteMinder, whatever you use? We plug into it instead. Either way, every booking, every rate, every guest flows into one intelligent system, and your existing channels stay exactly as they are.

Channel manager

Any source. One system. Zero manual entry.

SourceOTA

sync

Channel managerBridge

auto

Your systemCloudReef

You have a channel manager. But your data is still everywhere.

Your channel manager handles availability sync. But guest data stays trapped in OTA extranets. Booking analytics require manual exports. And your CRM, POS, and front desk have no idea what your channel manager knows.

Before CloudReef

Bookings come in, but data stays siloed. Your channel manager syncs availability. But guest details, revenue data, and booking sources live in separate systems you have to check one by one.

No unified guest view. A guest books on Booking.com, dines at your restaurant, books a dive trip. Three separate records. No one connects the dots.

OTAs own the guest relationship. No emails, no preferences, no history. Expedia knows your guest better than you do. You just clean the room.

Channel analytics require manual work. Which OTA performs best? What's your direct booking ratio? How much commission did you pay this month? Spreadsheets and guesswork.

After CloudReef

Every booking flows into one system automatically. Your channel manager does the sync. CloudReef catches every booking and routes it to your CRM, calendar, and dashboard. No manual entry.

One guest profile across everything. OTA booking, restaurant bill, dive trip, spa appointment. All linked to one person. One timeline. Full picture.

Guest data becomes yours. Email, nationality, preferences, stay history. Pulled from every source into your CRM. Market to them directly next season.

Live channel analytics. Revenue per OTA, direct booking ratio, commission costs, conversion rates. One dashboard. Real-time. No spreadsheets.

Your channels stay. Everything else gets smarter.

CloudReef plugs into your existing channel manager and turns fragmented booking data into a unified operational system. No migration. No disruption. Just visibility you never had before.

Automatic booking capture

Every booking from every channel flows into CloudReef automatically. Your channel manager handles availability. We handle everything that happens after the booking lands.

Direct booking engine

CloudReef powers your direct booking channel. Guests book on your website, pay zero OTA markup, and you keep 100% of the revenue. Your channel manager syncs availability back to OTAs.

Unified calendar view

Every room, every booking, every source on one screen. No switching between your channel manager, OTA extranets, and email. One calendar for your entire property.

Guest data always yours

OTA bookings flow straight into your CRM with full guest details. Name, contact, nationality, stay history. Your relationship, not Booking.com's.

Channel performance analytics

Which OTA delivers the most revenue? What percentage of bookings are direct? How much commission are you paying this month? One dashboard answers all of it.

Commission tracking

See exactly how much you pay each OTA per month. Compare commission costs against direct booking revenue. Make data-driven decisions about which channels deserve your inventory.

Your channel manager,or ours.

You have a channel manager. But your data is still everywhere.

Your channels stay. Everything else gets smarter.

Next: CRM & Room Management

Your channel manager,
or ours.