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All 12 Hotel Operations. One Platform.

Most Philippine properties run four to five separate tools: a PMS, a standalone POS, a spreadsheet CRM, a channel manager dashboard, and a separate reporting app. When these tools don't talk to each other, data duplicates, revenue leaks, and staff spend hours reconciling. CloudReef is one system. One database. Everything connected from day one.

TL;DR

What changes when all hotel operations share one database:

  • One guest record: Check-in, restaurant spend, spa charges, chatbot conversations, post-stay emails — all on the same profile.
  • One report: RevPAR, ADR, F&B revenue, direct vs OTA split — one dashboard, no Excel consolidation.
  • One OR sequence: BIR compliance across PMS and POS under a single accreditation, not separate ones per device.

CloudReef deploys on-site at your property in 14 days. Founders and engineers are on-site, not on a call.

All 12 modules

Every part of your hotel, connected

PMS + Booking Engine

Reservations, check-in, check-out, room folios, housekeeping status, and a direct booking engine on your website. Real-time channel manager sync.

POS — F&B and Retail

Restaurant, bar, room service, spa, activities. BIR-compliant OR, kitchen display, GCash and Maya native, room folio posting.

CRM

Guest profiles with stay history, preferences, spend data, and loyalty points. Post-stay automated follow-up. Segment guests for marketing campaigns.

AI Chatbot + AI Butler

Guest-facing chatbot on WhatsApp, Messenger, and your website. Handles inquiries, bookings, and room service requests 24/7 in English, Tagalog, and four other languages.

Reports and Analytics

RevPAR, ADR, occupancy, F&B revenue, direct vs OTA booking split, channel performance, staff activity. One dashboard. No Excel.

Manager App + Role Access

Mobile dashboard for owners and GMs. Approve refunds, check occupancy, review night audit — from anywhere. Granular permissions per staff role.

FAQ

Full hotel management system: what properties ask before switching

What does a full hotel management system include?

PMS, POS, CRM, booking engine, channel manager integration, reporting, AI chatbot, AI butler, activities, website builder, manager app, and role access. CloudReef has 12 integrated modules in one database — not a bundle of separate apps.

Can CloudReef replace Oracle Opera for a Philippine property?

Yes. CloudReef covers the full functional scope of Opera for boutique properties under 200 rooms, with BIR-CAS compliance and native GCash/Maya built in — no add-ons needed. We have a dedicated migration guide for Opera properties.

How long does implementation take?

14 days on-site. Days 1–3: setup and config. Days 4–7: data migration. Days 8–12: staff training. Days 13–14: parallel run before cutover. Founders and engineers deploy in person, not remotely.

Does CloudReef work with existing channel managers?

Yes. CloudReef can be your channel manager, or integrate with SiteMinder, STAAH and Cloudbeds via API. Use CloudReef's own, or keep your existing setup and connect it.

Is CloudReef suitable for multi-property groups?

Yes. Multi-property configurations with a central reporting dashboard, shared guest profiles, and property-specific access controls. Each property can have different modules and integrations while sharing a central ownership view.

See all 12 modules running together in a live demo.

30 minutes. We walk through a full guest journey — booking to check-out — across PMS, POS, chatbot, and reports, live in the system.

Book a demo