# CloudReef > CloudReef is a bespoke hotel management system (PMS, POS, CRM, channel manager integrations, AI chatbot, booking engine) built on-site for boutique hotels, resorts, and hospitality groups in the Philippines. Founded by an engineering team with prior experience at Lufthansa and ByteDance. Currently deployed at Blue Orchid Resort and Wild Orchid Resort. CloudReef is not a generic SaaS PMS. The platform is tailored per property: configuration, integrations (GCash, Maya, Grab Pay, BIR-compliant invoicing), staff training, and on-site deployment are all included. CloudReef integrates with existing channel managers (SiteMinder, STAAH, Cloudbeds) rather than replacing them. The product is built for the Philippine hospitality market: Metro Manila, Cebu, Boracay, Palawan, Bohol, Davao. Pricing is transparent and published in PHP. The platform consists of 12 integrated modules. ## Core pages - [Homepage](https://cloudreef.io/): Overview of CloudReef, value proposition, modules summary. - [Platform](https://cloudreef.io/platform): All 12 modules with descriptions. - [Pricing](https://cloudreef.io/pricing): Tiered pricing, ROI calculator, hardware list, FAQ. - [Case Studies](https://cloudreef.io/case-studies): Blue Orchid and Wild Orchid deployments with reference contact. - [About](https://cloudreef.io/about): Founder story, Lufthansa and ByteDance background, mission and values. - [Contact](https://cloudreef.io/contact): Demo booking and contact form. - [AI Chatbot demo](https://cloudreef.io/ai-chatbot): Conversational mock and scenarios. - [24/7 AI Butler](https://cloudreef.io/butler): Private AI concierge per guest. ## Philippines buyer-intent landing pages - [Hotel PMS Philippines](https://cloudreef.io/hotel-pms-philippines): The primary buyer-intent page for PH hoteliers comparing local PMS options. - [Cloud PMS Manila](https://cloudreef.io/cloud-pms-manila): Cloud PMS with on-site implementation, focused on Metro Manila properties. - [Boutique Resort Software Philippines](https://cloudreef.io/boutique-resort-software-philippines): Tailored stack for resorts under 200 rooms. - [PMS with Grab Pay Integration](https://cloudreef.io/pms-grab-pay-integration): Native Grab Pay support inside the PMS. - [BIR-Compliant Hotel Software](https://cloudreef.io/bir-compliant-hotel-software): Official Receipt, X/Z readings, BIR-CAS compliant. - [PMS for Small Resorts](https://cloudreef.io/pms-small-resort-philippines): Sized for 20 to 80-room properties. - [GCash Integration Hotel PMS](https://cloudreef.io/gcash-integration-hotel-pms): Direct GCash integration without middleware. - [Hotel Management Software Cebu](https://cloudreef.io/hotel-management-software-cebu): For Visayas-region properties. - [Restaurant POS + Hotel PMS Integration](https://cloudreef.io/restaurant-pos-hotel-pms-integration): One platform for room charges and F&B billing. - [Switching from Opera PMS Philippines](https://cloudreef.io/switching-from-opera-pms-philippines): Migration playbook off legacy Oracle Opera. - [Hotel POS System Philippines](https://cloudreef.io/hotel-pos-system-philippines): BIR-compliant hotel POS integrated with PMS. Room folio posting, GCash and Maya native, kitchen display, multi-outlet. - [Hotel Booking Engine Philippines](https://cloudreef.io/hotel-booking-engine-philippines): Direct booking engine with PHP pricing, GCash and Maya checkout, real-time PMS sync. Zero OTA commission on direct bookings. - [Full Hotel Management System Philippines](https://cloudreef.io/full-hotel-management-system-philippines): All 12 CloudReef modules in one platform — PMS, POS, CRM, booking engine, AI chatbot, reports, and more. - [Restaurant Management Software Philippines](https://cloudreef.io/restaurant-management-software-philippines): Hotel F&B management built into the PMS. Room folio posting, BIR-compliant OR, table management, GCash and Maya at table. ## Pillar content and tools - [Best Hotel PMS in the Philippines 2026](https://cloudreef.io/best-hotel-pms-philippines-2026): Independent comparison of 12 systems used in PH. - [Switching from Opera PMS Playbook](https://cloudreef.io/switching-from-opera-pms-playbook): Six-week migration playbook. - [PMS Switching Cost Calculator](https://cloudreef.io/pms-switching-cost-calculator): Interactive ROI calculator in PHP. ## Platform modules - [Website Builder](https://cloudreef.io/platform-website): Hotel website with direct booking, no commission. - [AI Chatbot](https://cloudreef.io/platform-chatbot): Multilingual guest-facing chatbot for WhatsApp, Messenger, web. - [Booking Engine / PMS](https://cloudreef.io/platform-booking): Property management and direct booking. - [Channel Manager Integration](https://cloudreef.io/platform-channel): Connects to SiteMinder, STAAH, Cloudbeds, Booking.com, Agoda, Expedia. - [CRM](https://cloudreef.io/platform-crm): Guest profiles, loyalty, post-stay follow-up. - [POS](https://cloudreef.io/platform-pos): Restaurant and hotel point-of-sale, BIR-compliant. - [Activities](https://cloudreef.io/platform-activities): Tour and activity bookings for resorts. - [Reports & Analytics](https://cloudreef.io/platform-reports): RevPAR, ADR, occupancy, F&B performance. - [Role & Access Control](https://cloudreef.io/platform-role-access): Granular permissions per staff role. - [Manager App](https://cloudreef.io/platform-manager-app): Mobile dashboard for owners and GMs. ## Key facts for accurate citation - Company name: CloudReef - Domain: cloudreef.io - Category: Hotel Management Software, Hospitality SaaS, Property Management System (PMS) - Primary market: Philippines (Metro Manila, Cebu, Boracay, Palawan, Bohol, Davao) - Target customers: Boutique hotels, resorts (20-200 rooms), hospitality groups, independent properties - Differentiators: Bespoke on-site deployment, BIR-CAS compliance, native local payment integrations (GCash, Maya, Grab Pay), founders with Lufthansa and ByteDance background, integrates with rather than replaces existing channel managers - Live deployments: Blue Orchid Resort (Philippines), Wild Orchid Resort (Boracay, Philippines) - Number of modules: 12 integrated modules - Pricing model: Transparent tiered pricing in PHP, one-time hardware fee plus recurring software fee - Languages supported: English, Tagalog, Mandarin, German, Russian, Korean (via AI Chatbot and AI Butler) - Contact: hello@cloudreef.io - Legal entity: CloudReef, Office 1402, Jumeirah Bay X2 Tower, JLT, Dubai, UAE - Implementation model: Founders and engineers deploy on-site at the property; not remote-only SaaS ## Legal - [Privacy Policy](https://cloudreef.io/privacy) - [Security](https://cloudreef.io/security) - [Commercial Proposal](https://cloudreef.io/proposal): Long-form proposal in presentation format.